WE CARE. WE CARE A LOT. IT’S KINDA OUR THING
Launch Event VICKS- brand number one against colds and flu in Bulgaria
- Preparation of a PR strategy and a PR action plan
- Organizing PR , information campaign press conference and cocktail
- Media relations and media publications, Preparation of a list of key journalists from the healthcare sector
- Organization and logistics
- Design and preparation
- Raising awareness of the press will do so for the society as well
- Creating video and photo content
- Monitoring and content analysis of information after the event
Media coverage: Over 60 publications
Client: Actavis/ Teva
Date: 25 August 2017