Launching Sofia Restaurant Week

Preparation of a media map and information about the key journalists

• Strategic PR consultancy
• Preparation of a PR strategy and a PR action plan
• Media monitoring and analysis
• Outdoor billboard campaign
• Setting up the official opening of SRW- Find the Tastes and Flavours of Sofia! With the participation of opera singers
• Collaboration with the Bulgarian Crohn’s and Ulcerative Colitis Association and implementation of a socially-responsible cause on behalf of the SRW restaurants in support of IMID patients
• Organizing a culinary demonstration for journalists and patients: “Let’s Talk about Food as a Medicine“

Over 150 media items were released in television, print, electronic and online media on the topic of SRW and IBDs

Client: Sofia Restaurant Week

Date: 2016