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PR Care | INFORMATION CAMPAIGN FOR SUDDEN CARDIAC DEATH “FOR EVERY SINGLE HEART BEAT” - PR Care
Because we care

WE CARE. WE CARE A LOT. IT’S KINDA OUR THING

INFORMATION CAMPAIGN FOR SUDDEN CARDIAC DEATH “FOR EVERY SINGLE HEART BEAT” AND THE ROLE OF IMPLANTABLE CARDIOVERTER DEFIBRILLATORS (ICD)

 

  • Preparation of a PR strategy and a PR action plan
  • Organizing PR , information campaign press conference
  • Media relations and media publications, Preparation of a list of key journalists from the healthcare sector
  • Organization and logistics
  • Design and preparation
  • Raising awareness of the press will do so for the society as well
  • Creating video and photo content

 

 

CAMPAIGN MATERIALS

 

 

Media coverage: Over 50 publications and 3 TV reports

 

Content Analysis of the Media Coverage: 

In November, Children’s Heart Association (Detsko Surtse) and the Bulgarian Society of Cardiostimulation and Electrophysiology launched  FOR EVERY SINGLE HEART BEAT campaign (Za Vseki Udar Na Surtseto) for prevention of sudden cardiac death. The campaign included a series of art workshops and discussions with patients and physicians. The campaign attracted wide publicity.

 

Client: Children’s Heart Association (Detsko Surtse) and the Bulgarian Society of Cardiostimulation and Electrophysiology

 

Date: November 2018