INFORMATION CAMPAIGN FOR SUDDEN CARDIAC DEATH “FOR EVERY SINGLE HEART BEAT” AND THE ROLE OF IMPLANTABLE CARDIOVERTER DEFIBRILLATORS (ICD)
- Preparation of a PR strategy and a PR action plan
- Organizing PR , information campaign press conference
- Media relations and media publications, Preparation of a list of key journalists from the healthcare sector
- Organization and logistics
- Design and preparation
- Raising awareness of the press will do so for the society as well
- Creating video and photo content
CAMPAIGN MATERIALS
- Logo of the campaign “For Every Single Heart Beat”
- Video of the campaign “For Every Single Heart Beat”: https://www.youtube.com/watch?v=XL4_OV6cyW4&t=2s
Media coverage: Over 50 publications and 3 TV reports
Content Analysis of the Media Coverage:
In November, Children’s Heart Association (Detsko Surtse) and the Bulgarian Society of Cardiostimulation and Electrophysiology launched FOR EVERY SINGLE HEART BEAT campaign (Za Vseki Udar Na Surtseto) for prevention of sudden cardiac death. The campaign included a series of art workshops and discussions with patients and physicians. The campaign attracted wide publicity.
Client: Children’s Heart Association (Detsko Surtse) and the Bulgarian Society of Cardiostimulation and Electrophysiology
Date: November 2018